Spotlight: TVS Integrates Interactive Displays into Showrooms

TVS Motors, a respected name in India’s two-wheeler market, embarked on its journey in 1978 as part of the TVS Group. Today, they operate in over 60 countries. Renowned for their unwavering commitment to innovation, they consistently enhance their products to meet ever-evolving consumer demands. This commitment extends to their Electric Vehicle (EV) initiative, with the iQube Electric Two-Wheeler emerging as a notable success story in the EV market.

According to vehicle registration data from Vahan: TVS EV holds a strong second position with a 19.5% market share. Crucially, TVS iQube (TVS’ EV model) has maintained a steady rise in popularity for six consecutive quarters (Q4, FY March 2023).

This case study explores the challenges TVS faced while promoting their EV brand alongside their already popular combustion engine two-wheelers in India. It also highlights the proposed solution by Aidio, an OEM specialising in Interactive Displays and Kiosks. Aidio’s solution empowers TVS showroom sales executives to effectively educate customers about the features of their iQube EV scooters and the advantages of EV vehicles over their petrol counterparts.

The TVS Challenge

TVS iQube Electric Vehicle is available across 24 Indian states, with a widespread presence through more than 230 dealers. The most intricate challenge faced by TVS Motors Sales Executives was authentically conveying the unique features of the iQube EV to customers already acquainted with TVS’s conventional combustion engine scooters. These customers had a predefined preference for the tried-and-true combustion engine scooters, making it a formidable task to persuade them of the benefits offered by the EV alternative. Additionally, Sales Executives grappled with the substantial challenge of effectively distinguishing the features of the EV from its petrol engine counterpart. Furthermore, there was the formidable task of raising awareness about Electric Vehicles’ contributions to sustainability and their overall eco-friendliness.

Aidio’s Interactive Display & Kiosk Software Suite

When TVS Motors sought a solution, they turned to Aidio. Drawing upon Aidio’s expertise in Interactive Displays and Self-Serve Kiosks, the company developed an Interactive Kiosk integrated with specialized software. This Kiosk serves as a valuable assistant to Sales Executives, making customer education about EV iQube’s distinctive features and differentiation from traditional petrol engine models highly effective. Additionally, these Interactive Kiosks excel in efficiently capturing valuable customer data, including footfall statistics, preferences, and dislikes.

The Benefits of Interactive Kiosks

Aidio Interactive Kiosks have brought remarkable improvements to TVS EV showrooms in India, empowering Sales Executives in numerous ways:

Accessible Information:
Aidio Interactive Kiosks grant customers easy access to detailed product information, specifications, features, and pricing. Sales staff can efficiently direct customers to the kiosk, ensuring accurate and prompt responses to inquiries.

Engagement and Education:
Aidio Interactive Kiosks engage customers with interactive presentations, videos, and virtual vehicle tours. Sales executives leverage these tools to educate customers about the latest technologies, safety features, and customization options, leading to well-informed purchasing decisions.

Tailored Product Customization:
Customers can now personalize their vehicle preferences using Aidio Interactive Kiosks, including color choices, trims, and accessories. Sales staff guide customers through this process, ensuring the vehicle aligns with their preferences and budget.

Real-Time Inventory and Availability:
Sales executives can instantly access vehicle inventory status through the kiosk, providing customers with up-to-the-minute details on availability, color options, and features, enhancing transparency and trust.

Effective Comparison Tools:
Interactive Kiosks enable side-by-side comparisons between EVs and their petrol engine counterparts, as well as competitors’ vehicles. Sales executives effectively highlight their brand’s strengths and unique selling points.

Lead Generation:
Aidio’s integrated Kiosk Software suite directly feeds leads into TVS CRM, enabling Sales executives to nurture potential customers and provide updates on promotions, new arrivals, and special offers.

Efficiency and Time-Saving:
With routine tasks like retrieving brochures and searching for specifications handled by the kiosk, Sales executives can focus on building customer relationships and addressing specific needs, reducing wait times.

Enhanced Visuals:
Aidio Interactive Kiosks display high-quality images, videos, and 3D models of vehicles, allowing salespeople to showcase the aesthetics and features more captivatingly.

Feedback and Improvement:
Interactive Kiosks collect customer feedback, providing valuable insights for refining sales strategies and product offerings.

In Conclusion

The introduction of Aidio Interactive Kiosks has ushered in a transformative era of empowerment for Sales Representatives at TVS EV showrooms across India. These state-of-the-art kiosks have not only elevated the customer experience but have also completely overhauled the daily operations of sales executives. The positive results arising from the integration of Aidio Interactive Kiosks have undeniably delivered substantial benefits to both the sales team & showroom management, and customers.

Let us know if we can solve problems related to interactive information display, collecting leads data, ordering and ticketing, etc in your outlets, shops, showrooms, or restaurants. We would love to help. Contact us here.